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“I decided early on in the process of making this album that I also wanted to create an environmentally kind, forward-thinking alternative to the CD. I wanted this Music Box product to be similar in size, shape and price to a CD, to live alongside it in a retail environment, but be something which stands apart — a plastic-free box that contains loads of extra visual content, handwritten notes, exclusive photos, and a download card.
This card gets you a high-quality download of the music, 2 exclusive bonus tracks, and access to some special surprises along the way.
It’s kind of like purchasing membership to a little club, one that’s committed to the evolving nature of a modern album”. - Lorde